Dechra: The Veterinary Perspective

Dechra is the veterinary professionals’ pharmaceuticals company because they approach everything from their perspective. They develop evidence-based treatments from the Veterinary Perspective – helping the veterinary community prevent, control and manage rare, misunderstood and common diseases.

For Dechra’s new brand campaign, I helped conceptualise and art direct the brand shoot alongside the rest of the creative team. The photography style deliberately focused on the veterinary professionals by using a first-person perspective for the POV. It showcased their authentic and credible day-to-day interactions between both humans and animals.